The iGaming industry, which encompasses online casinos, sports betting, poker, and other forms of internet gambling, is growing exponentially in recent years. A significant driver with this growth is affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions using the traffic or
The digital advertising landscape is increasingly dominated by programmatic advertising, a way that automates the selling and buying of online ad space. At the heart of the ecosystem are two critical components: dsp vs ssp. Both play essential roles in connecting advertisers with publishers, but they operate on opposite sides from the transaction.
In today’s digital age, businesses rely heavily on web marketing to reach and build relationships their audience. But how do companies determine if their online marketing efforts are effective? The answer lies in digital analytics for marketing. This field has evolved into an important component of marketing strategies, providing businesses with